Crafting Journeys with Heart and Expertise
With over two decades in the travel industry, Lily Nguyen leads Lily’s Travel with a commitment to quality, authenticity, and personalized experiences.
Mrs. Nguyen Tue Ly
Founder of Lily's Travel
With nearly 20 years in the travel and hospitality industry, Nguyen Tue Ly has built Lily’s Travel into a trusted brand known for delivering meaningful and well-crafted travel experiences for international travellers.
- Nearly 20 years of experience in tourism and hospitality
- Founder & CEO of Lily’s Travel, leading overall business strategy and operations
- Founder of See You at Lily’s Hostel, An’s Restaurant, and Sapa Mountain Queen Hotel
- Strong expertise in service operations, customer experience, and team development
- Pioneer in developing Mao Sapa Trekking program, including trekking and cultural tours with local communities
- Experience in building and operating a full tourism ecosystem across travel, accommodation, and F&B
- Served international travellers from diverse global markets
- Actively involved in community and social development activities
Driven by a passion for creating authentic experiences, she focuses on building journeys that connect travellers with local culture while ensuring long-term value and sustainable growth.
FROM PLANNING TO REAL EXPERIENCE
We help you plan every trip with care and follow it through with dedicated support. Your journey feels smooth, clear, and well taken care of from beginning to end.
LOCAL SUPPORT YOU CAN RELY ON
From transportation and hotels to guides and activities, every part of your trip is carefully arranged and supported by our local team and trusted partners across Vietnam
CLEAR SERVICE, CLEAR COMMITMENT
Everything is kept simple and transparent. You always know what is included, what to expect, and who is there to support you
24/7 SUPPORT WITH REAL HUMAN CARE
Technology helps us respond faster, while our team is always ready to support you with care whenever you need it.
LEADERSHIP
A leadership team focused on delivering meaningful travel experiences, with a strong commitment to service quality and continuous improvement
Abhishek Daga
The Idea Box
Co-Founder
Abhishek Daga
The Idea Box
Co-Founder
Abhishek Daga
The Idea Box
Co-Founder
Abhishek Daga
The Idea Box
Co-Founder
Abhishek Daga
The Idea Box
Co-Founder
TRAVEL CONSULTANTS
A customer focused team that listens carefully, understands each travel need, and provides suitable journey options with clarity and care
OPERATIONS
The team working behind the scenes to ensure every trip runs smoothly, with careful coordination, detailed planning, and reliable on ground support
Our Team Is Expanding!
A journey of steady growth, powered by people
The Journey Behind Lily's Travel Agency
From Humble Beginnings to Tailored Travel Experiences
2008
The First Step
Building the foundation of Lily’s Travel
We started with our very first tour office, entering the travel industry with a simple goal: to bring authentic Vietnam experiences closer to international travelers.
Expanding the Experience
From tours to hospitality
We opened See You At Lily Hostel in Hanoi, marking our first step into accommodation and building a more complete travel ecosystem.
2014
2015
Local Taste Experience
Bringing Vietnamese culture closer to travelers
We established An’s Restaurant, offering authentic Vietnamese cuisine and creating a deeper cultural connection for travelers beyond sightseeing.
Transformation & Recognition
Rebuilding stronger after COVID-19
We restructured into Lily Tourism Development Joint Stock Company and were honored as one of the Top 10 UNESCO Vietnam Typical Enterprises — reinforcing both resilience and credibility.
2022
2023
Going Global
Expanding beyond borders
Lily’s Travel entered key international markets including Taiwan, India, Egypt, and Malaysia, while earning the Top 10 Global Excellent Prestigious Service Brand 2023.
Scaling Operations & Brand Trust
Strengthening infrastructure and reputation
With the launch of our 8-story headquarters, Lily’s Travel continued to scale operations while receiving Top 10 Asia Excellent Brand 2024.
2024
2025
Regional Brand Authority
Affirming our position in Asia
Lily’s Travel was honored as one of the Top 10 Strong Enterprises in Asia, marking a significant step in establishing our brand authority in the regional market.
Following this milestone, we carried out a full-scale brand identity transformation — from logo to core brand colors — to create a more consistent, recognizable, and globally aligned image.
Content Over Conversions
Driving efficiency through technology
Lily’s Travel restructured its operational system, integrating technology into management and customer care to enhance efficiency, streamline processes, and deliver a more seamless travel experience.
2026
