Vietnam’s tourism industry has grown in recent years, with an increase in both international and domestic visitors. Vietnam tourism is more and more known in the world, and many domestic destinations are voted as the favorite addresses of international tourists. Tourism is capturing the attention of the entire society. The quality and competitiveness of tourism are issues that receive a lot of attention and wide discussion. A multi-dimensional approach to assessing tourism quality will contribute to the formation of the right solutions to improve the quality and competitiveness of Vietnam’s tourism.
Some argue that the rate of return visitors shows the competitiveness of tourism. However, because tourism is an integrated economic sector with high interdisciplinary, inter-regional and socialization, the competitiveness of tourism depends on many factors. From the perspective of the tourism economy, the rate of return visitors is not a research indicator for the formulation of industrial development policies. The effectiveness of the tourism industry is often assessed through key indicators such as visitor growth rate, the average length of stay of guests, the average expenditure of visitors, and the contribution of tourism to the GDP structure.
From outside experience, according to the Organization for Economic Co-operation and Development (OECD), basic indicators to measure the competitiveness of a country’s tourism industry include tourism’s contribution to GDP, revenue Import from inbound tourists by market, overnight stay, export value of tourism services, labor productivity, purchasing power and prices of tourism services, entry visa procedures, financial resources natural resources and biodiversity, cultural resources, visitor satisfaction, and the tourism industry agenda. There are also several sub-indices such as the degree of market diversification, human resources, the degree of connectivity by air and other means, the allocation of the government budget to the tourism industry, the degree of Using information technology in tourism…
On the other hand, in essence, tourism is about discovery and experience. In general, tourists always want to go to new lands, learn about unique cultures, experience different lifestyles. For tourists in many developed economies, tourism is an essential part of life besides labor and work. They have the conditions to spend time and financial resources to make many trips in their life and see this as an opportunity to rest, regenerate their labor force, and discover new cultures and cultivate their knowledge. wake yourself up. Choosing an old destination may not be their priority without a special need or special affection and attachment.
According to the survey data of the General Statistics Office, the percentage of international visitors to Vietnam for the first time and visitors who come twice or more are 72% and 28% respectively (in 2003); 65.3% and 24.7% (2005), 56.3% and 43.7% (2006); 60.4% and 39.6% (in 2009); 61.1% and 38.9% (in 2011); 66.1% and 33.9% (in 2013). It can be seen that this ratio does not fluctuate greatly over the years and remains at a fairly harmonious level.
Overall, the indicators of the number of visitors and total revenue of Vietnam’s tourism must grow well over the years. If in 2000, we only received 2.1 million international arrivals, then in 2005 we received 3.4 million arrivals, in 2010 we received 5 million arrivals and in 2013 it was 7.5 million arrivals. At the same time, the number of domestic tourists is also increasing: 11.2 million arrivals in 2000, 16.1 million arrivals in 2005, 28 million arrivals in 2010 and 35 million arrivals in 2013. In particular, the total revenue from tourism in recent years has grown significantly when in 2013 it reached 200 trillion VND, while in 2010 it was only 96 trillion VND, in 2005 it reached 30 trillion VND and in 2000 it only reached 17 billion VND. ,4 trillion. The growth rate of total tourist revenue is growing faster than the growth rate of tourists,
The tourism industry is also contributing to creating jobs and solving social security. By 2013, it was estimated that over 1.7 million employees were working in the tourism sector, of which 550 thousand direct employees and 1.2 million indirect employees.
Along with that, the image of national tourism is increasingly enhanced. The system of world cultural and natural heritages of Vietnam recognized by UNESCO is increasingly rich. Many tourist destinations have been voted by prestigious organizations as the favorite addresses of a large number of international tourists. In which, typically Ha Long Bay was voted by the US website BuzzFeed as one of the 25 most beautiful places in the world; Hanoi was voted by TripAdvisor as one of the top 10 cities attracting tourists in the world in 2014; Vietnam was voted by the American travel magazine Travel & Leisure as 6th among the 20 best destinations based on the safety and friendliness of the people for solo travelers; Son Doong Cave was voted as one of the 12 most impressive caves in the world by Business Insider travel magazine of the US and National Geographic magazine in Russian version voted as the world’s most luxurious adventure tour of 2014; The tourist route on the Mekong River (the Vietnam-Cambodia section) is ranked 4th out of the 5 leading river cruise routes in Asia by the Telegraph newspaper (UK)… In addition, many Vietnamese travel and hotel businesses Nam has also been honored by organizations and consumer websites for its excellent service quality.
This shows that the quality of Vietnam’s tourism is gradually getting better, going into depth instead of breadth by the orientation in the Vietnam Tourism Development Strategy “Developing tourism into a spearhead economic sector, tourism as a key economic sector, and tourism development as a key economic sector. Calendar accounts for an increasing proportion of GDP structure, creating a driving force to promote socio-economic development. To develop tourism in the direction of professionalism, modernity, focus and focus; focusing on developing in-depth to ensure quality and efficiency, affirming the brand name and competitiveness”.
Improving the quality of tourism to attract tourists and satisfy the increasing demands of tourists is an important orientation in the tourism development strategy of our country. Of course, in the process of developing the tourism industry in particular and the country’s socio-economic in general, many inadequacies will arise that need to be resolved. Contradictions and the resolution of internal contradictions in each object or phenomenon are the sources and driving forces of the movement and development process.
The development of tourism depends a lot on the political determination of the authorities at all levels from the central to local levels, the close coordination of relevant ministries and sectors, the interest and support of organizations. domestic and international, the active dynamism of tourism businesses, the empathy and participation of the local community, tourists and the encouraging attention of the media – An important channel for propagating and promoting the image of the country’s tourism as well as detecting inadequacies that need to be overcome so that Vietnam’s tourism becomes a brand that each of us as well as international friends increasingly cherish.
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