
A visit to Thuy Xuan Incense Village in Hue is a spiritual experience of the soul of Vietnamese tradition and expertise. This picture-perfect village, famous for its fragrant incense manufacture, is an aromatic and chromatic wonderland. The work of making these perfumed sticks, a legacy passed down generations, is borne open for every eye to view. Thuy Xuan Incense Village Hue provides an unusual opportunity to experience the real cultural fabric of Hue, and therefore it is a must-visit destination for any tourist looking for an uplifting experience.
Exploring Thuy Xuan Incense Village

Just 7 kilometers from the city center of Hue, Thuy Xuan Village lies on Huyen Tran Cong Chua Street, Thuy Xuan Ward, Hue City. Together with Vong Canh Hill and Tu Duc and Dong Khanh royal tombs, this old village forms a popular tourist route, giving tourists an insight into the rich cultural heritage of Hue.
As you enter the village, you will instantly immersed in a kaleidoscope of colors, with bundles of incense sticks in shades of red, yellow, purple, and blue arranged in striking patterns. These are not just products, every bundle is an artfully constructed piece of art, indicative of the hard work and expertise of the craftsmen. Other than the appearance, the calming aroma of herbal ingredients such as lemongrass and cinnamon essential oils adds to the sensory experience, turning the village into a fairyland.
Thuy Xuan’s incense art has its origins over 700 years ago when the Nguyen Dynasty was in power. Historically, the village provided high-quality incense to the royal palace, mandarins, and local communities of Phu Xuan and Thuan Hoa. Now, the villagers of Thuy Xuan continue to go on and pass on this traditional art form, not just preserving its making but also making the village a well-known cultural and tourism destination in Thua Thien Hue Province.
Incense production in Thuy Xuan Village is deeply linked to the Vietnamese spiritual culture and sacred power of Hue. Incense has been an essential part of the link between the physical and the spiritual world for centuries. Incense remains a major component of religious and ancestor ceremonies, particularly for the Lunar New Year, full moon evenings, and ancestor worshipping ceremonies. The practice of burning incense sticks on family altars and Buddhist altars is a deeply rooted cultural tradition that represents the religious devotion of the Vietnamese people.
The art of incense making in Thuy Xuan

The art of making incense at Thuy Xuan Incense Village is an homage to the villagers’ artisanal skills and hard work. The process begins with the harvest and blending of different natural compounds like cinnamon, star anise, and other aromatic herbs. The herbs are ground into fine powder and then blended with water and a plant-based adhesive to form a paste. The paste is then spread carefully onto thin bamboo sticks, creating the traditional incense sticks for which the village is famous.
Thuy Xuan Incense Village Hue craftsmen employ skills passed down through generations to ensure the quality and authenticity of their products. The drying process is also crucial, and it requires careful attention to ensure even drying of the incense sticks and retention of the fragrance. The incense sticks get their beautiful colors when they are dipped into natural dyes, which results in a very appealing look. Each stage of the process is executed with careful attention and precision, which reflects the admiration the artisans have for what they do. The understated techniques used in incense village highlight the cultural significance of incense within Vietnamese society, which is utilized within religious practices, reverence to ancestors, and day-to-day activities.
Things to do at Thuy Xuan Incense Village
Thuy Xuan Incense Village is a suitable place for both photo-taking and interactive experiences. Below are some activities that you can do in this beautiful village.
Taking great photos
Thuy Xuan Village is one of Hue’s most picturesque destinations, attracting both domestic and international tourists. The village is renowned for its traditional incense-making and vibrant displays of handcrafted incense sticks in green, red, purple, and yellow hues. Tourists can feel the cultural atmosphere and take beautiful pictures of this lively and colorful craft village while strolling through the village.
Making incense by hand
For those who seeking a real cultural experience, observing how incense sticks are made in Thuy Xuan is one of the not-to-be-missed items. You will get to see adept craftsmen deliberately crafting incense sticks and also get to practice some of the production methods firsthand. This intimate experience provides greater value to the craftsmanship and insight into life and traditions among the villagers.

Purchasing incense as souvenirs
Visitors are able to take home a portion of Thuy Xuan’s tradition by purchasing incense made in the locality. The village sells a range of incense from 40,000 VND to 600,000 VND based on the contents. For instance, sandalwood incense can be purchased for 80,000 – 200,000 VND per pack, and cinnamon incense for approximately 40,000 VND per pack. Other than incense, the village is also home to various traditional souvenirs such as oil paintings, handmade fans, and brocades with the historic flavor of the old capital.
How to get to Thuy Xuan Incense Village

Thuy Xuan Incense Village is well located in Hue, and the journey is not difficult for travelers. The village is approximately 7 kilometers from the city center, and several transport means are available. The preferred option is to hire a motorbike or bicycle, which takes you on a scenic journey through the stunning countryside. For those who prefer a more laid-back and hassle-free option, taxis and ride-sharing services are also available.
A tour to Thuy Xuan Incense Village Hue is included in the package of most tour operators with transportation and guided tours. For those who come by car, the village can be reached using well-paved roads. It is a nice day trip from Hue, and you can visit the village and return to the city within the same day. Maps and directions are available in detail online and at tourist centers, and tourists can easily navigate their way to the village.
Best times to visit Thuy Xuan Incense Village
Visit the enchanting Thuy Xuan Village in its dry season, from March to August, when the hot climate is ideal for artisans to sun-dry the hand-rolled incense sticks. The experience turns the village into a magic show, where thousands of incense sticks lined up in hues of red, yellow, purple, and green create a wonderful and colorful view.
Frequently asked questions about Thuy Xuan Incense Village
Just as usual, don’t forget to go through all FAQs to gain some hands-on useful insights for your upcoming trip.
Is there an entrance fee to the village?
There is no entrance fee to visit Thuy Xuan Incense Village, though some of the artisans may offer tours or demonstrations for a small donation or charge. Purchase of incense or other trinkets as a gesture of gratitude to the local artisans is common practice.
Can I purchase incense directly from the artisans?
Yes, incense and other craft products can be bought from the artisans themselves at Thuy Xuan Incense Village Hue. This is an opportunity to support the local economy and take home authentic souvenirs. Bargaining is normally acceptable but should be done in respect of the artisans’ work and prices.
What should I bring or wear when visiting the village?

It is recommended that you wear comfortable attire and footwear as you will be walking around the village. It is also recommended that you carry a hat, sunglasses, and sunscreen, especially during the dry season. A water bottle is also required to keep you hydrated. If you plan on taking photographs, ensure that you have your camera or phone with you. You need to carry cash as most artisans may not take credit cards. Respectful attire is always appreciated, especially when visiting religious sites or interacting with the locals.
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Thuy Xuan Incense Village is a living museum of Vietnamese artisanal crafts, offering tourists a chance to witness the beauty and artistry of traditional incense-making. The colorful displays and aromas of the village create a truly immersive experience, and it is a must-visit on any trip to Hue. Through a visit to Thuy Xuan Village, the visitor not only experiences a one-of-a-kind cultural experience but also contributes towards the preservation of a valuable part of heritage. The village remains a testament to the resilience of tradition and well-crafted craftspeople that allow Hue to remain a culturally rich destination to see.