Best Vietnam Destination Manager Company (DMC)
Chinese (Traditional)English

Crafting Journeys with Heart and Expertise

With over two decades in the travel industry, Lily Nguyen leads Lily’s Travel with a commitment to quality, authenticity, and personalized experiences.

Mrs. Nguyen Tue Ly

Founder of Lily's Travel

With nearly 20 years in the travel and hospitality industry, Nguyen Tue Ly has built Lily’s Travel into a trusted brand known for delivering meaningful and well-crafted travel experiences for international travellers.

  • Nearly 20 years of experience in tourism and hospitality
  • Founder & CEO of Lily’s Travel, leading overall business strategy and operations
  • Founder of See You at Lily’s Hostel, An’s Restaurant, and Sapa Mountain Queen Hotel
  • Strong expertise in service operations, customer experience, and team development
  • Pioneer in developing experiential travel programs, including trekking and cultural tours with local communities
  • Experience in building and operating a full tourism ecosystem across travel, accommodation, and F&B
  • Served international travellers from diverse global markets
  • Actively involved in community and social development activities

Driven by a passion for creating authentic experiences, she focuses on building journeys that connect travellers with local culture while ensuring long-term value and sustainable growth.

FROM PLANNING TO REAL EXPERIENCE

We help you plan every trip with care and follow it through with dedicated support. Your journey feels smooth, clear, and well taken care of from beginning to end.

LOCAL SUPPORT YOU CAN RELY ON

From transportation and hotels to guides and activities, every part of your trip is carefully arranged and supported by our local team and trusted partners across Vietnam

CLEAR SERVICE, CLEAR COMMITMENT

Everything is kept simple and transparent. You always know what is included, what to expect, and who is there to support you

24/7 SUPPORT WITH REAL HUMAN CARE

Technology helps us respond faster, while our team is always ready to support you with care whenever you need it.

LEADERSHIP

A leadership team focused on delivering meaningful travel experiences, with a strong commitment to service quality and continuous improvement

Mr. Win Nguyen

Deputy General Director

Mr. Trung Bui

Chairman of the Advisory Board

Mrs. Phuong Nguyen

HR & Admin Manager

Mrs. Ashley Le

Training & Quality Manager

Mrs. Huyen Ngo

Sales Supervisor

Mrs. Bich Pham

Operations Director

Mrs. Tracy Vu

Deputy Director of R&D

Mrs. Jade N Bich Bui

Head of Partnerships

Mrs. Chun Chun

Director of Taiwan Market

Mr. Duc Anh Nguyen

Operations Manager

Mrs. Tina Nguyen

Sales Supervisor

Mrs. Quinny Le

Internal Control Manager

TRAVEL CONSULTANTS

A customer focused team that listens carefully, understands each travel need, and provides suitable journey options with clarity and care

Tony Vu

Travel Consultant

Tom Nguyen

Travel Consultant

Trucy Nguyen

Travel Consultant

Jaden Nguyen

Travel Consultant

Doris Nguyen

Travel Consultant

Po Hoang

Travel Consultant

Huy Lee

Travel Consultant

Hailey Bui

Travel Consultant

Lina Tran

Travel Consultant

Stella Trieu

Travel Consultant

Annie Nguyen

Travel Consultant

Min Nguyen

Travel Consultant

Quiin Nguyen

Travel Consultant

Brian Bui

Travel Consultant

Larissa Cao

Travel Consultant

Hana Nguyen

Travel Consultant

Ryan Nguyen

Travel Consultant

Daniel Dang

Travel Consultant

Katy Nguyen

Travel Consultant

OPERATIONS

The team working behind the scenes to ensure every trip runs smoothly, with careful coordination, detailed planning, and reliable on ground support

Ryan Dao

Travel Operations Specialist

Li Bang

Travel Operations Specialist

Quella Nguyen

Travel Operations Specialist

Anna

Travel Operations Specialist

Clara Nguyen

Travel Operations Specialist

Hany Nguyen

Travel Operations Specialist

Mina Vu

Travel Operations Specialist

Judy Hoang

Travel Operations Specialist

Ray

Travel Operations Specialist

Lucy Do

Travel Operations Specialist

Our Team Is Expanding!

A journey of steady growth, powered by people

0%
We were 10+
2008
200%
We were 30+
2022
67%
We were 50+
2023
60%
We were 80+
2024
25%
We are 100+
2025

The Journey Behind Lily's Travel Agency

From Humble Beginnings to Tailored Travel Experiences

2008

The First Step

Building the foundation of Lily’s Travel

We started with our very first tour office, entering the travel industry with a simple goal: to bring authentic Vietnam experiences closer to international travelers.

Expanding the Experience

From tours to hospitality

We opened See You At Lily Hostel in Hanoi, marking our first step into accommodation and building a more complete travel ecosystem.

2009
2010

Local Taste Experience

Bringing Vietnamese culture closer to travelers

We established An’s Restaurant, offering authentic Vietnamese cuisine and creating a deeper cultural connection for travelers beyond sightseeing.

Transformation & Recognition

Rebuilding stronger after COVID-19

We restructured into Lily Tourism Development Joint Stock Company and were honored as one of the Top 10 UNESCO Vietnam Typical Enterprises — reinforcing both resilience and credibility.

2011
2012

The First Step

Building the foundation of Lily’s Travel

We started with our very first tour office, entering the travel industry with a simple goal: to bring authentic Vietnam experiences closer to international travelers.

Expanding the Experience

From tours to hospitality

We opened See You At Lily Hostel in Hanoi, marking our first step into accommodation and building a more complete travel ecosystem.

2013
2014

Local Taste Experience

Bringing Vietnamese culture closer to travelers

We established An’s Restaurant, offering authentic Vietnamese cuisine and creating a deeper cultural connection for travelers beyond sightseeing.

Transformation & Recognition

Rebuilding stronger after COVID-19

We restructured into Lily Tourism Development Joint Stock Company and were honored as one of the Top 10 UNESCO Vietnam Typical Enterprises — reinforcing both resilience and credibility.

2015

The People Behind Your Journey

Our Team

We Connect

We Challege Ourselves

We Collabrate

We Grow Together

Let us help you organise
your dream trip to Vietnam