
With nearly 20 years in the travel and hospitality industry, Nguyen Tue Ly has built Lily’s Travel into a trusted brand known for delivering meaningful and well-crafted travel experiences for international travellers.
Driven by a passion for creating authentic experiences, she focuses on building journeys that connect travellers with local culture while ensuring long-term value and sustainable growth.




A leadership team focused on delivering meaningful travel experiences, with a strong commitment to service quality and continuous improvement
A customer focused team that listens carefully, understands each travel need, and provides suitable journey options with clarity and care
The team working behind the scenes to ensure every trip runs smoothly, with careful coordination, detailed planning, and reliable on ground support
A journey of steady growth, powered by people
From Humble Beginnings to Tailored Travel Experiences

Building the foundation of Lily’s Travel
We started with our very first tour office, entering the travel industry with a simple goal: to bring authentic Vietnam experiences closer to international travelers.
From tours to hospitality
We opened See You At Lily Hostel in Hanoi, marking our first step into accommodation and building a more complete travel ecosystem.


Bringing Vietnamese culture closer to travelers
Rebuilding stronger after COVID-19
We restructured into Lily Tourism Development Joint Stock Company and were honored as one of the Top 10 UNESCO Vietnam Typical Enterprises — reinforcing both resilience and credibility.


Building the foundation of Lily’s Travel
We started with our very first tour office, entering the travel industry with a simple goal: to bring authentic Vietnam experiences closer to international travelers.
From tours to hospitality
We opened See You At Lily Hostel in Hanoi, marking our first step into accommodation and building a more complete travel ecosystem.


Bringing Vietnamese culture closer to travelers
Rebuilding stronger after COVID-19
We restructured into Lily Tourism Development Joint Stock Company and were honored as one of the Top 10 UNESCO Vietnam Typical Enterprises — reinforcing both resilience and credibility.
